Authored Lives – Thought Leader’s Edition

Your Company, Your Voice
 

Why You're Reading This

I write books for people who have a story worth telling. Your story as a leader is worth its weight in all the sweat you have poured into your company. Your story needs to be shared in a tangible, long-form record: a book.

I published ROCKIN' A HARD PLACE about my 20 years at The Handlebar, where I booked the artists, some of whom went on become Grammy Award winners. Here's what the Huffington Post wrote about my music business my memoir:
 

 

​

​

 

​

​

​​​​​​
 

Everyone has a book in them, and it’s a sure bet you’ve always wanted to write one about your company, leadership and management skills. That's wisdom and experience that needs to be shared. You’ve read those books. Nobody has your story.
 

Your book captures, curates and expands upon your core values and commitment. You and your company provide inspiration. How did you build it? How did you create your corporate culture? Why did you create a company that you could make others believe in?

A brand is a story, story is emotion, emotion drives everything. In other words, when I read your book and when I think about you and your company, for example, here’s what you make me feel: Work isn’t work when it’s fun. The energy level here suggests to me: “You have more fun and perform better when you’re in the zone. You and your community have more fun and perform better when you are the zone.” 

What the Book Is

You have a business and branding “self-improvement” book that shares and spreads your core values. You already have a platform. Your book takes it to places you’ve never considered.
 

You already know your audience. You are them. You’ve led them. Reaching them is what you’ve done your entire career. You know your audience believes in your mission and message. It’s time they read all about it and understand how all that works—and how all of that can work for them.

ROI

Think about getting your book published — better yet, publishing it yourself. Your investment in ghostwriting has a profit potential.

A real book you sell throughout your company’s ecosystem, a high-quality product that lives on Amazon, a brand asset that gets picked up by business media and shows up in Google results for years to come.

In practical terms, this project:

• Puts your name and your philosophy in front of audiences well beyond the Upstate — franchise investors, corporate wellness buyers, speaking event bookers and national media.

• Adds a credential that compounds with every Google search.

• Creates a level of credibility most businesses simply don’t have. A book establishes a tangible record of your expertise and individual and corporate belief systems. People buy that. You extend your reach and your mission statement.

• Provides a sales tool your team can hand to a prospective member, a sponsor, or a community partner.

• Documents what you've built before someone else tells your story for you — which happens to successful people more often than they expect.

How I Work

​I work with you in person. No Zoom, no email interview, no questionnaire to fill out. I come to you, I sit across from you, I ask you the questions a journalist asks — the ones that get past the press release version of your story.

You get back pages that sound like you. You don’t come off as another business consultant that just so happens to run a few gyms. The book becomes an honest, authentic extension of you.

The process is simple. You do the talking, and I do the heavy lifting. Core competencies. Efficiency. Value.

​​

• Interviews — probably 6 to 8 sessions total, each one about an hour.

• Research and supplementary interviews (coaches, staff, members, family members where relevant).

• A full manuscript draft, chapter by chapter, with your input at every stage.

• Revision rounds until it sounds exactly right.

• We can also discuss publishing options, such as Forbes Books, Ingram Spark or your other outlets.

​​​

What I'm Asking For

A conversation. An hour, in person, at your office.

That consultation is free. We go over what you want. I want to hear from you directly whether the timing is right, whether this is something you’ve considered and what the story you actually want to tell looks like. I have ideas. So do you. You may have even started writing your story, but in my experience, these are rarely completed. I’m your guide.

You are well-positioned, right now, to tell and share your story, to spread the word. That has value. The equity you earn from your book should reflect the equity you’ve poured into your business.